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our thoughts, tips and advice
Maximising Your Online Education Presence: Subdomain vs. Main Domain for Your LMS
In the digitally-driven world of education and online learning, how you host your Learning Management System (LMS) can significantly impact its effectiveness and user engagement. For web developers and educational institutions, the debate often centres around whether...
8 Speed Optimisation Strategies: Elevating Your Website
In today's digital age, where patience is a rare commodity, the speed of your website is your first impression. For Australian audiences, accustomed to rapid digital experiences, a split-second delay can be the difference between engagement and abandonment. Speed...
8 Powerful Tips for Boosting Website Security and Protecting Your Online Presence
In today's interconnected digital landscape, websites serve as the virtual storefronts for businesses, organisations, and individuals alike. With the increasing reliance on the internet for various purposes, ensuring the security of your website has become paramount....
How to Get Started With Customer Avatars
Do you know who your ideal customer is? If you're a business owner, this question should be a top priority. Creating a customer profile or avatar can help you understand who your perfect customer or client is. By knowing their habits, interests, challenges,...
No Crumbs Allowed: The End of Third Party Cookies
Ever felt like the internet knows too much information about you? Do you feel unsafe and no longer in control of your own privacy online? Do you sometimes wonder why the ads that you encounter now seem to be more and more connected with your digital activities? Well…...
Our Foolproof Website Building Process
With digital agencies left and right making various promises to make your business succeed and stand out online, how would you know who truly is capable of building a website that would represent your brand exactly as it should be? Thousands of businesses online are...
Digital Marketing Terms (A-Z) and How Each Relates To Your Business
Like a new language originating from a common tribe, the internet has produced its own unique terminology. The overflow of information has generated different terms, shaping the way we interpret the online world. Being a business owner in the 21st Century means that...
Getting to Know Your Website’s Sections
Have you ever felt lost or confused when talking to web designers because of all the technical terms they’re using? Well, now is your chance to better understand the lingo used for each section of a website. So the next time you speak with a digital agency, you’ll...
The 3 Major Web Design Slip-ups And How To Avoid Them
What exactly is the purpose of your website? Expanding your reach and gaining more revenue may be the first objectives that come to mind. And understandably, who wouldn’t want those for their local business? However, before achieving the vision of having a solid...
The Power of Video Marketing
Did you know that 6 out of 10 people prefer online video platforms than TV? In 2016, Google even predicted that by 2025, half of viewers under the age of 32 will no longer subscribe to pay TV service. With 78% of people watching online videos every week, and 55%...
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Morningstar Digital works with you in creating, growing and maintaining an online presence. Dedicated project managers will help define your goals, develop a strategy, and manage every step of the implementation. We encourage regular input and feedback from our customers, but can fill in the blanks when needed.
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