Category: Digital Marketing Recommendations

8 Speed Optimisation Strategies: Elevating Your Website

8 Speed Optimisation Strategies: Elevating Your Website

In today’s digital age, where patience is a rare commodity, the speed of your website is your first impression. For Australian audiences, accustomed to rapid digital experiences, a split-second delay can be the difference between engagement and abandonment....
How to Get Started With Customer Avatars

How to Get Started With Customer Avatars

Do you know who your ideal customer is? If you’re a business owner, this question should be a top priority. Creating a customer profile or avatar can help you understand who your perfect customer or client is. By knowing their habits, interests, challenges,...
The 3 Major Web Design Slip-ups And How To Avoid Them

The 3 Major Web Design Slip-ups And How To Avoid Them

What exactly is the purpose of your website? Expanding your reach and gaining more revenue may be the first objectives that come to mind. And understandably, who wouldn’t want those for their local business? However, before achieving the vision of having a solid...
The Power of Video Marketing

The Power of Video Marketing

Did you know that 6 out of 10 people prefer online video platforms than TV? In 2016, Google even predicted that by 2025, half of viewers under the age of 32 will no longer subscribe to pay TV service. With 78% of people watching online videos every week, and 55%...
What Makes a Good Digital Agency?

What Makes a Good Digital Agency?

If you’re planning to have a website created, either for personal use or for business, you may have already considered hiring a professional to do the job for you. And honestly, that would be the best thing that you could do to ensure that your website turns out...
Level up Your Business’ Digital Presence

Level up Your Business’ Digital Presence

Have you ever tried searching for your business on Google? If not, give it a go! You might be surprised by the results. That is… if something relevant shows up. An internet search is one of the best ways to have a pretty good idea about how the online world perceives...
Is a website an instant asset write off?

Is a website an instant asset write off?

On the 6th of October 2020, the treasurer Josh Frydenberg, presented the COVID-19 delayed government federal budget for 2020-21. Due to the urgency of this legislation, the budget was immediately passed in its entirety on the 14th of October, 2020. The Budget...
4 Ways Digital Marketing Can Help Your Small Business

4 Ways Digital Marketing Can Help Your Small Business

Do you still remember the old days when cold calls, print marketing and word-of-mouth are all that matters for small business owners to sell goods and services? Gone are the days when all you need are some flyers, brochures, a couple of signage, a few phone numbers to...
Social Media For Seo? How?

Social Media For Seo? How?

How To Use Social Media For SEO With the number of websites created each year reaching hundreds of thousands, it has become more and more challenging to reach the target market of your product or service. While Search Engine Optimization (SEO) may help you enhance...