How To Use Social Media For SEO

With the number of websites created each year reaching hundreds of thousands, it has become more and more challenging to reach the target market of your product or service. While Search Engine Optimization (SEO) may help you enhance your position in the market, there is a new battleground for digital marketers win customers over their competitors – Social Media.

Social Media has become a ubiquitous part of our lives. People log into their social media accounts to post updates, check for the latest news, or search for something to buy for their loved ones.  With so many hours spent on social media, it can be a good idea for you to take advantage of this to increase the visibility of your business website.

Before going into the different ways for you to use social media to increase your rank on the search engine results page (SERP), let us take a look at some of the benefits you can get from using social media in your SEO activities.

  • Benefits Offered by Social Media in Terms of SEO
    • Websites with good social media presence get faster indexing on search engines. But the content must be actively shared by the audience.
    • Social media also increases organic visibility and a strong social media presence enhances the reputation and credibility of a website. With a better reputation and credibility, more people will search for the website.
    • The more content is shared and promoted, the bigger the tendency for other websites to link to it.

After going through some of the benefits social media offers to your website, let us now take a look at what you can do to use social media in increasing the visibility of your website.

Completely Fill In Your Social Media Profiles

It is important for your social media accounts to have all relevant information about your business. Aside from the name of the business and contact details, you should also include the URL (address) of your website and a short description of the business. The description should incorporate keywords relevant to your niche. You may even include links to your other social media profiles to increase the credibility and reputation of your business.

Encourage Positive Brand Mentions

When a brand receives a good amount of mentions on social media, Google will likely take note of it, especially if it is an unknown or new website. If you encourage your audience to positively interact with your social media account, the search engine will consider you relevant to this particular audience. Due to this, you should create a positive environment for your audience to interact and eventually mention your brand on social media. These positive brand mentions will reach Google and other search engines, and you can expect some improvement on the SERPs.

Build Partnerships

A good social media strategy includes creating partnerships with different individuals on social media. These partnerships can enhance the reputation and credibility of your brand. Aside from the fans of your brand, you can also work with social media influencers who can promote your brand to their fan base. With this added promotion, Google will notice your brand faster, which is something you want to effectively market your product or service.

Create Kick-Ass Content

As the not-so-old saying goes, content is king. When you create kick-ass content, advocates of your business will discuss it and eventually share it. Sharing content is a key goal of social media marketers who aim to build the reputation and credibility of a brand. The increased engagement will also result in better inbound traffic to your website. This content will become a link opportunity where other websites will link to your post or the website itself. In this situation, you will see traffic into your website increasing multiple times due to the links from these websites.

Using social media has become a necessity these days when it comes to marketing a product or service. Due to this, you should create and know how to use social media properly to enhance the reputation and credibility of your brand in your chosen market niche.