fbpx
Website Design Morningstar Digital
Portfolio

Women in Banking & Finance - Membership Platform

Women in Banking & Finance (WIBF) sought to enhance their digital footprint and streamline their member engagement through a comprehensive website rebuild. The project's cornerstone was the integration of a membership portal within the WordPress CMS, aimed at reducing maintenance costs and granting the WIBF team greater content management autonomy.

Launch Site

Objectives:

  • To deliver a custom WordPress theme with a redesigned user experience.
  • To create a seamless member portal for event bookings and secure payments.
  • To ensure the site was fully responsive and optimized for all devices.
  • To integrate eCommerce functionality for merchandise and service sales.

Challenges:

  • Migrating to a new CMS without disrupting the existing user base.
  • Designing a custom theme that aligned with WIBF's brand identity.
  • Implementing a comprehensive event management system.
  • Ensuring a smooth SEO transition to maintain search rankings.

Solutions:

Morningstar Digital proposed a tailored solution encompassing:

  • Custom Theme Development: A bespoke theme was crafted to provide a unique and flexible design, improving site performance and consistency across devices.
  • Redesign and Sitemap Rebuild: The existing sitemap was replicated and enhanced to improve navigation and user experience.
  • Custom Post Types: Enhanced functionality was introduced for newsletters, blogs, programs, applications, leadership profiles, and member-exclusive content.
  • Membership Management: A robust system was integrated to manage memberships, including self-serve subscriptions and restricted content access.
  • eCommerce Integration: WooCommerce was utilized to facilitate the sale of products and services, linked with membership management for a cohesive user journey.
  • Member Portal: A dedicated dashboard was created within WordPress, providing a distinct experience for members, including event management and personal profile management.
  • Event Management: A dynamic system was established to manage event registrations and virtual event integrations.
  • Xero Integration: Ensured secure synchronization of orders, payments, and customer information with Xero accounting software.
  • SEO Transition: A strategic approach was taken to retain SEO value, including keyword research, meta-data optimization, and premium SEO plugin integration.
  • Data Transfer: A meticulous process was followed to transfer relevant data from the old site to the new platform.
  • Training and Support: Comprehensive training materials were provided, along with a training session to empower the WIBF team to manage the new system effectively.
  • MailChimp Integration: The platform was connected to Mailchimp to leverage marketing automation and enhance customer engagement.

Outcome:

The project culminated in the launch of a revitalized WIBF website that significantly improved the user experience and operational efficiency. The new site provided a robust platform for member engagement, event management, and content delivery, all within a cohesive and brand-aligned design.

  • User Engagement: The site's user-friendly interface and enhanced functionality led to an increase in member interaction and retention.
  • Operational Efficiency: The integration of a CMS and member portal streamlined the management of content and memberships, resulting in cost savings and increased productivity.
  • SEO Success: The careful SEO transition ensured that WIBF maintained its search engine rankings, preserving its online visibility and traffic.
  • Member Satisfaction: Feedback from members was overwhelmingly positive, with particular praise for the ease of event booking and access to exclusive content.

Reflection:

This project exemplifies Morningstar Digital's commitment to delivering bespoke web solutions that align with our clients' strategic objectives. The success of the WIBF website rebuild demonstrates our ability to navigate complex requirements and deliver a product that enhances both user experience and business operations.

wibf portfolio
No ACF gallery field data found

What we did

custom wordpress plugin icon

Custom WordPress Plugin

Discover how Morningstar Digital's custom WordPress plugins can supercharge your website. Our tailor-made solutions address unique business needs,
custom wordpress theme icon

Custom WordPress Theme

Discover the power of custom WordPress themes tailored to your unique business needs. Morningstar Digital's expert theme development team brings your vision to life
wordpress website icon

WordPress Website

Discover the benefits of choosing Morningstar Digital for your WordPress website development needs. With over 500 websites built, we offer tailored solutions for businesses of all sizes and industries.
Website Services - Design

Website Redesign

Discover the power of a website makeover. Morningstar Digital offers comprehensive website redesign and rebuild services to enhance your online presence and drive results.
WooCommerce Developers

WooCommerce Development

Discover top-tier WooCommerce development with Morningstar Digital. Specialising in custom eCommerce solutions that drive sales and enhance user experience. Your go-to WooCommerce experts in Australia.
Custom Functions

Custom Website Functions

Discover the cost-effective advantages of custom website functions. Morningstar Digital offers tailored solutions to address your specific pain points.
website training

Website Training

Gain confidence in website management with Morningstar Digital's comprehensive training services. Tailored sessions for content and ecommerce management.
Integrating with Your Portal

Member Portal

Elevate your business with Morningstar Digital's custom member portals. Ideal for various industries, with bespoke features for an exclusive experience.
Member Directory

Member Directory

Elevate your organisation's network with Morningstar Digital's custom member directory services, tailored for various industries.

Find out what Morningstar Digital can do for your business

Our Portfolio

Work with us!

Book a free strategy consultation with one of our project managers.

Call Us

1300 392 542

Main Office
Nambour, QLD, 4560
P.O. Box
PO Box 201, Nambour, QLD, 4560
custom logoMorningstar DigitalMorningstar Digital
4.9 Stars - Based on 72 User Reviews
Website Design Morningstar Digital
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram