We comb through your existing account (or competitors, if you're starting fresh) — identifying wasted spend, missed opportunities, and the quickest wins.
A clear campaign architecture, monthly budget plan, and forecast of expected leads and CPA — so you know what you're paying for, before you pay.
Campaigns built from scratch, conversion tracking installed and tested end-to-end, and creative assets prepared. We don't launch until tracking is bulletproof.
Daily monitoring through the learning phase. Bid adjustments, negative keywords, and creative testing — collecting the signal Google needs to optimise.
Weekly optimisations, monthly strategy calls, and quarterly deep-dives. Once we hit target CPA, we scale spend confidently — not blindly.
We recommend a minimum of $1,500/mo in ad spend to gather meaningful data. Anything below that and the math rarely works — for you or for us. We'll tell you upfront if your budget isn't ready yet.
You do — always. We work inside your Google Ads account under our manager (MCC) login. If you ever leave us, you keep every campaign, audience, and conversion history. No hostage situations.
Flat monthly retainer based on account complexity — not a percentage of spend. That way our incentives are aligned with your CPA, not how much you burn through.
In most cases, yes. Ads buy you immediate visibility while SEO compounds in the background. The keyword data from paid search also accelerates organic strategy — they make each other better.