The problem we had to solve.
Australian Business Economists (ABE) faced challenges with an outdated legacy website that limited engagement, offered poor navigation, and struggled with transaction processing.This hindered their ability to effectively serve members and expand their reach across Australia.
How we approached it.
Morningstar Digital partnered with ABE to develop a modern, user-friendly, and SEO-optimised website.The solution included streamlining navigation, enhancing functionality for event registrations and resource access, and integrating a robust automated transaction system to replace their legacy platform.
The numbers behind the launch.
290%
Growth in Sales Velocity
x7
Growth in Sales Velocity
The new platform dramatically improved ABE's digital presence, achieving a 290% growth in overall sales velocity and a nearly 7-fold increase in peak transaction capacity.This led to significantly higher online visibility, attracting new members and solidifying ABE's position as a leader in Australian economics.
