Have you ever tried searching for your business on Google? If not, give it a go! You might be surprised by the results. That is… if something relevant shows up. An internet search is one of the best ways to have a pretty good idea about how the online world perceives your business – whether or not your digital marketing strategies are working and if you’re doing enough online promotion.
By now, you may have already realized how crucial and beneficial it is for your business to have an established online visibility. With everyone doing all they can to get noticed and make a huge impact on the web, simply having a website may not be enough to really capture the attention of your target audience. Thankfully, the internet, along with its functionalities, has evolved through the years. More than ever, the available tools, techniques and resources have become limitless and accessible for everyone to play with. But how exactly do you level up your presence online?
Here are some effective ways to step up your digital marketing game:
Revamp your website.
When was the last time you really looked at your website and carefully think about its current state? Does it still reflect your business’ goals and persona? Does it show the most recent updates about your business, staff, products and services? Does your website respond and adjust well to any device used? Whenever a potential customer asks for your web address, do you feel proud to give it to them or are you a little embarrassed and anxious about how they might react to its appearance? These are just a few questions that you need to ask yourself in order to know if you need a website redesign or not.
Though redesigning your website requires proper planning, focus, effort, time and budget, the aftermath might surprise you. If done right, you can expect not only an increase in traffic but also in leads and revenue. However, before diving in to a site revamp project, make sure that you have the right people by your side to make your great ideas come to life. You need a team who’s not just good in web design and development, but are also focused on making things work easier for the users. Since you’re doing a site improvement, the latest tools and skillset should be involved in the process. The outcome should be a well-designed, convenient website that is mobile responsive and unique to your brand.
Pay attention to SEO.
Surely you’ve heard about Search Engine Optimization (SEO) and how Google results matter in making your brand stand out online. SEO simply means building or enhancing your site to make it more visible to internet searches relevant to your brand or industry. Basically, the ultimate goal is to appear on the first page of search engine results as most people only click on the first few items that show up on internet searches. Though this may be a long shot, especially for small or new businesses, it’s not impossible to achieve.
At first, SEO might seem an intimidating and challenging task to apply. But once you get accustomed to its fundamentals, while recognizing how it can help make your business progress, it will be a very valuable skill that can bring your online presence to a whole new level. And don’t worry if you don’t have the time to learn and apply the basics. There are a lot of digital marketing agencies that can manage your site’s SEO for you. It’s best to choose a local agency as they are experts in employing SEO strategies that can bring more potential clients to your local business. Apart from the relevant skills, local agencies normally have more affordable services than bigger SEO companies.
Whether you are fully adapted or not, social media has now become a must for all types of businesses. As a digital platform that is visited by all ages, from all over the world, from all walks of life, your business needs to be involved in social, as soon as possible.
“But how to start?” you may ask. Essentially, there is a need to categorize your business along with your target market. Do you mostly engage with professional communities such as business owners, managers, accountants, lawyers, financial people, consultants and job applicants? Then a Linkedin page is a necessity! On the other hand, if your customers are locals or if your business applies to the general public, set up your own Facebook page and start promoting your business there. An Instagram account is best for those businesses that need to visually present their products and services. Food, fashion, real estate, interior design and digital media are some of the industries that fall under this category.
Then again, if the whole social media thing is too much for you, there are digital marketing firms and social media managers who are willing to offer their services and make it all easier for you. Mostly, all you need to provide are some good information about your business and some resources such pictures, videos and latest updates that they can share to your audience.
Your business deserves to be on the virtual spotlight! Though the road to achieving a stronger digital presence may require time, hard work, budget and lots of adapting to, once you begin to see great results, you’ll realize that every effort is worth it.
Need help with your digital marketing? Morningstar Digital can help you attain the improved online presence that your business needs. If you need a website or want to improve your existing one, call us on 1300 392 542 or book a free consultation so we can discuss how we can help you achieve your goals.